The National Readership Survey was established in 1956 and today provides the most authoritative and valued audience research in use for print and digital advertising trading in Britain.
The survey covers over 250 of Britain’s major news brands and magazines, showing the size and nature of the audiences they achieve.
In a dynamic and changing digital media age, NRS PADD was introduced in September 2012 to provide a unique measure of combined print and online audiences. NRS PADD: Mobile was launched in September 2014.
AIR - Latest 12 Months- July 2015- June 2016
Total
NME/New M 249 0.5 177 0.6 72 0.3 143 0.9 107 0.3 172 0.7
Kerrang! 217 0.4
Q 188
Mojo 152 0
How is this data useful to you in creating a music magazine?
This data in this table is useful for different genres of music magazines as it shows what sort of people their magazines suit & are mostly bought by. It is also a way of which different magazines can compare their success to other magazines because of the larger amount of magazines bought. The use of the age brackets shows which genre of music magazines most suit certain age groups.
What does it tell you that something like the advertising packs do?
They are tailored to the right genre which allows people to become more knowledgeable of what will be included in the magazines that most suit them & what they are interested in.
What more would you like to know?
Whether each customer regularly buys the same magazine or whether majority of the purchases were actually just one off buys.
