One determing factor for why I chose grime was that I already was a big fan of the music and culture. Along with that my friends enjoy the genre, hence why I decided to go with my target audience of teenagers as it is a wide market. I studied the demographic of grime and the terminology at hand. I gathered that it mostly appealed to ages within the region of 16-25 it is not gender specific as it is with a lot of music genres. It seems to be a generally small age bracket however grime can appeal to anyone out of the age bracket to all ethnicities, religions and both genders. Another factor as to why I chose grime as in theory anybody is welcome.
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