Penumbra Effect

Penumbra Effect
The penumbra effect is basically an individual or group of individuals buy your product even though they do not fit your target audience. As the grime genre is an ever expanding and growing genre in this modern day, with more and more listeners daily I have prepared for this effect as to reduce cause of discrimination against any social groups or demographics. My magazine is targeted at a smaller audience then many other products as to give it a more personal and less saturated feel, so for the penumbra effect to take place is unlikely however it could happen, as history of rap has taught us, anyone can get into the music and it speaks to everyone.